Search Engine Optimization (SEO) is the way of showing your content to Search Engines. As there are many people around playing with keywords, metas etc., to pursuade the Search Engines to rank them high in search results, Search Engines not only follow different ways to show the genuine results, but also change their strategies very frequently.
The basic principles to rank the results based on their content will always remain the same. Some people may try to cheat search engines with black hat SEO tricks for sometime, but always remember that only the genuine sites with decent content will rank high at the end of the day. Even if you want to spend a million hours to optimize a site with crappy content, thats not going to work.
Here are some tips to get your Site ranked high on Search results.
1. Content should be unique.
2. Keywords, meta description and titles will give great results. But they should be related to the content.
3. Most suitable title for your article leaves a positive impression on the users and Search Engines as well
4. Keeping H1, H2,.... H6, and <p> type of HTML tags in content will make it more easy for Search Engines to identify the content.
5. Use CSS based menus instead of DHTML or Javascript and all the menus have to be configured thru <ul> <li> lists or <div> html tags. They make it easy for Search Engines to navigate all pages on your Website.
6. Providing a site map is the best way to submit your articles to Search Engines, whether they are modified or new articles.
7. Flash based or JavaScript based site are not Search Engine friendly.
But we can make them Search Engine friendly by using some basic tricks.
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