You have to give us a clear idea on what services/products you sell that people will be searching for.
1. You will send us the list of general phrases about your products/services
2. We will analyze them and send you the list of keywords what people are really searching for.
3. After you approve them, we will add the keywords to your web site on the relevant pages.
If you can provide some articles/testimonials about your business, that will be very helpful for Search Engine Optimization (SEO) because when users search, they find your site on search engines, come to the relevant pages and buy your products/services.
If the same keywords are placed in all the pages of your site (some so called SEO specialists do this), search engines may show your "About Us" page first instead of the "products/services" page and that leaves the users still searching for what they are really looking for. The landing page should tell them clearly what you are providing, and that will increase the conversion rates.
If you provide multiple services/products, its always good to have multiple pages explaining them with separate keywords. Higher conversion rates are seen when you have some content on the Web site that is relevant to the keywords you want to use. Keywords may not work if you dont have relevant content or the competition for them is higher.
SEO friendly Web Site Design and Development Services Company